Starting something new under a pandemic was always going to be appealing and of course a challenge. It was apparent that there was no great hurry, no demand to get traffic, hits etc. I am never a fan of hits- let’s leave that to the Beatles! We were keener on getting it right and having the content accurate and balanced. I now know that you will never get it right first time, even now there are constant tweaks, some of those tweaks today are embedded from the very outset. Nevertheless, everything Cosmo Care has set out to achieve is going in the right direction.